Como Evitar El Impacto Del Algoritmo Pingüino En Su Estrategia De SEO

Con la actualización alogorithm reciente llamado pingüino lanzado por Google, muchos negocios en línea se han visto obligados a hacer cambios drásticos y adaptar rápidamente sus estrategias en línea con el fin de no perder una cantidad...

Mantenga tráfico del sitio web durante las actualizaciones del algoritmo de Panda y Pingüino

Con la actualización alogorithm reciente llamado pingüino lanzado por Google, muchos negocios en línea se han visto obligados a hacer cambios drásticos y adaptar rápidamente sus estrategias en línea con el fin de no perder una cantidad considerable de tráfico del sitio...

Pinterest Plays Well With Other

This is just one more reason that your business may want to consider allocating resources in your digital marketing strategy to increase your company’s social capital on Pinterest. Although Pinterest should not be viewed...

The Benefit Of Using Pinterest

The social site touts a more mature average audience, ranging from 25-44, which is ideal for marketers. Not only do they have more disposable income, but they are also busier than ever with their attention being pulled ...

The Hot Industries Of Pinterest

You may be surprised to learn that other business such as The Wall Street Journal are not only successfully leveraging the power of Pinterest with over 16,000 followers, but they are expanding their audience to a new reader demographic outside of their typical everyday reader...

The Story Of Pinterest

Pinterest came into the picture in March of 2010 as a closed beta version operating on an invitation only basis like many other social media outlets in their infancy had preceding them. But it wasn’t until August...

What is Pinterest?

Pinterest , also dubbed as a “self-expression engine”, is a virtual pinboard where you can organize images from anywhere on the web into common themes ranging from fashion, travel, and food, to gift ideas, architecture and even business...

How Social Media Can Grow Hotel Bookings

The social segment of SEO that has been gaining massive momentum for the travel industry. Some great social avenues for your hotel to consider mastering are Facebook, Twitter, YouTube, Pinterest...

How Travel Booking Sites Can Help Hotel SEO

In addition to social media, travel search engines, booking engines, and review sites offer tremendous value to your hotels SEO strategy...

How To Generate More Bookings For The Hotel Industry

With the way consumers research and book their travel accommodations constantly changing, it can be a daunting task for hoteliers to find the proper channels....

A Web Divided Search Engine Fragmentation

There are also dozens of small search engines that make up the remaining 2% of the search market share. Although Google is the most popular search engine worldwide....

A Web Divided Device Fragmentation

These days, we have consumers rapidly jumping between online channels – “checking in” on their iPhones, scouring their social networks, via their iPads, for product information and discounts , and sourcing local information and reviews from a nifty new application....

Spend Less On PPC In 2013 Part 2

Many businesses we meet with are frustrated at the costs involved with Google Adwords and paid search. One thing many often forget is the click through rate a PPC ad typically will receive. A well written PPC ad with a compelling call to action may....

Spend Less On PPC In 2013 Part 1

For many businesses, the cost per click for their relevant search terms has gotten too expensive to yield a realistic return on their investment. Unlike 10 years ago....

A Web Divided

The value of internet business is at a level where powerful commercial interests are protecting their assets. Facebook is protecting their user data and not sharing with Google by actively preventing Google from crawling most of its content....

Mobile Marketing Trends Part 2

It ‘s not surprising that social media consumption represents a majority of a consumer’s time spent while surfing the web via mobile....

Mobile Marketing Trends Part 1

The stats on user adoption are changing daily, with consumers actively changing the way they consume media, share & publish content, and buy products and services. ....

El Caso Pinterest

Pinterest es conocido como la nueva red social para compartir fotos., con más de 12 millones de usuarios activos. En un corto período de tiempo, esta red social está impulsando potencial tráfico mensualmente en comparación con Google + y LinkedIn ....

Deberia Su Negocio Online Estar En Pinterest?

Recientemente Pinterest se ha convertido en el niño de oro de los medios sociales. Con sus capacidades virales para compartir imágenes, se debe considerar si Pinterest es adecuado para su negocio.. ...

How To Build A Twitter Marketing Strategy

At nearly 200 million active users, Twitter has grown to be the second largest social media and networking site worldwide. Twitter is not only fun for individual users, it is also a phenominal tool for journalists, reporters, and marketers alike. ...

What Is Negative SEO?

Negative SEO refers to tactics that scrupulous competitors could engage in to purposefully damage a rival company’s rankings in Google or other search engines.  Instead of focusing on improving their own rankings thru the proper tactics a competitor would engage in similar negative tactics to make the rival company’s website look as if it is engaged in unnatural practices.

The Case For Pinterest

According to comScore, In September of 2011, 74 percent of the user base on Pinterest was female and only 25 percent of the user base was male.

Fast forward to March 2012, the numbers are starting to shift to a more balanced gender viewership, with 65 percent of the base being female, and 35 percent of the base being male. Hell, even the President is on Pinterest.

Should Your Business Be On Pinterest?

Pinterest is not only a great visual representation for your business; it also has the extra bonus of having SEO value. Other large social media sites—Facebook, Wikipedia, etc. Started out utilizing Follow links, but eventually implemented No-Follows in an effort to deter spamming. Pinterest’s current setup of follow links provides legitimate SEO value to pinners.

Site Retargeting

Site Retargeting has emerged as a very effective way to put your message in front of consumers who have already shown an interest in your product or service. On average, only 2% of site visitors convert on their first visit to a website. Site retargeting is a tool to improve your conversions.

How Video Marketing Powers SEO Part 3

A recent comScore study showed websites that contain videos hold a viewer's attention two minutes longer than sites without video content .The fact that your website can hold your viewer's attention is a big thumbs up. Another recent study, from aimClear, states that videos in universal search results have a 41% higher click-through rate than plain-text results. That’s a figure that I can get behind. ...

How Video Marketing Powers SEO Part 2

To be successful with your online video initiatives, and make the most of the SEO benefits, you will want to inundate the web with your videos. Having your videos on your website is just step one to improving your search rankings. ...

How Video Marketing Powers SEO 1

We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy. ...

Audience Targeting

Audience targeting can be defined as the collection of consumer attributes expressed through a user’s offline and online behavior, profile information or declared interest. This data is collected and sorted and then user is categorized into one or more audience segments and then being used for more precise online targeting....

Benefits of Blogging For Ecommerce

By utilizing a regularly updated blog for your website, it gives you an opportunity to use search terms that you are targeting, as well as giving the search engines extra content to crawl. A blog gives your site an opportunity to become relevant for those terms you are targeting and provides more content to signal the search engines about what your site is about....

Solutions Based SEO Part 4

To insure that you are including solutions based keywords in your SEO strategy, here are just a few things to consider before selecting your final keywords to optimize for. What is your company’s expertise?...

Solutions Based SEO Part 3

Analytics will allow you to estimate your traffic participation for each keyword once it achieves low, mid, and high first page rankings. Your website analytics should also provide you with a good rough estimate of conversion to leads or sales. The hard numbers combined with the knowledge of the client’s business allows us to guide and consult our clients to take a less emotional approach....

Solutions Based SEO Part 2

The final keyword selection is up to each business. Therefore their insight and intuition is extremely important in and SEO agency’s research and analysis process. However, as industry experts, it is the agency’s job to perform the proper keyword analysis and suggest to their clients the keywords and phrases that will be most likely to help them achieve the highest return on their investment....

Solutions Based SEO Part 1

The unique ways in which we search are limitless, and unfortunately there is no way to optimize for every variation of every potential keyword phrase that someone may be searching for in relation to your business. The goal should be to achieve the highest ROI for each first page keyword ranking, and with the proper keyword targeting and analytics, you can essentially assign a dollar value to a 1st page ranking...

Linked In For Reputation Management Part 4

With countless social networks to manage you need to be conscious of where you are spending your time and maximize your social profiles. Here are two simple and quick things that you can do today to get more from your LinkedIn profile...

Linked In For Reputation Management Part 3

More than 2 million companies have LinkedIn company pages. LinkedIn represents a valuable demographic for marketers, with an average household income of nearly $110,000, their members are affluent and influential professionals. Everyday millions of professionals search LinkedIn for companies, whether they are looking for a potential employer, a company...

Linked In For Reputation Management Part 2

The first thing is always making sure that it is 100% complete, including a detailed summary, links to your website and blog that utilize the appropriate anchor text, and include your additional skills that make you more marketable...

Linked In For Reputation Management Part 1

LinkedIn is the Facebook for professionals, a place for you to display your resume to the world. LinkedIn allows you to leverage a highly connected world to share your message, both personal and professional. One thing to remember when interacting on LinkedIn is that it is meant to be a dialogue and...

How Google Plus Affects Search Results Part 5

Google+ enables marketers to start a Google+ Hangout, or simply join in someone else's hangout to see what all of the commotion is about. The direct face to face interaction allows businesses to create deeper interactions with their audience and to enhance brand loyalty. It enables businesses to have...

How Google Plus Affects Search Results Part 4

When you know who is engaging with you and your brand, you are better equipped to quickly facilitate the information flow to your community and targeted audience. Available in over 60 different languages, Google+ Ripples is positioned to become a valuable tool for reputation management as well. ...

How Google Plus Affects Search Results Part 3

There has been a tremendous amount of controversy along with some accusations surrounding the monopolistic behaviors and the possibility that the search giant is abusing their dominant position in the market by including Google+ signals in the SERPs. But, the fact still stands that it is their engine, ...

How Google Plus Affects Search Results Part 2

This is a great way to gain additional momentum to your company’s SEO strategy. Google+ is really pushing the envelope with personalization and it is, in essence forcing, it’s success within the search engines rankings....

How Google Plus Affects Search Results Part 1

With all this hype, it's hard to swallow that Google+ is really only affecting a small percentage of the overall search algorithm. With social signals currently making up approximately 7% of the overall search algorithm, exactly how heavy is the weight of Google+ in that 7%? Furthermore, Google states that Google+ isn’t simply social; Google+ is part of search. Google+ gained 10 million users within the first 16 days after its private ...

How To Avoid Penguins Impact On Your SEO Strategy

Google analyzes the quantity, quality, and relevance of websites that link to yours. When Google looks at your link profile, they’re looking at things such as what types of websites link to yours, how quickly you acquired these links, and the anchor text used by the linking website.

Remember that your website will attract more links by creating unique, worthwhile content that others will want to link to naturally....

Maintain Website Traffic During Panda & Penguin Algorithm Updates

Here are 5 steps that you can implement in order to minimize your potential traffic loss during all of the algorithm updates.

1. Take a quick Reality check
2. Try Forecasting future change
3. Take Preventative Measures
4. Utilize your analytics to their full potential
5. Diversify, diversify, diversify

Implementing a Successful SEO Strategy Step 6

One critical step in SEO that many businesses neglect is to capture value and measure the results. You will work extremely hard to achieve and maintain the rankings, make sure that you maximize the results!. There are a plethora of analytics tools, both paid and free, that are available for you to utilize. Google Analytics is among the most popular free analytics tools available. This will allow you to dissect and disseminate the valua...

Implementing a Successful SEO Strategy Step 5

What are other sites saying about your website by how they link to you? So rather than having a link that says Vayu Media, I would prefer a link that says Atlanta SEO Company. You want the anchor text to be keywords that are relevant to your site rather than your business name. Then Google will associate you with the things that you do, not just who you a...

Mercado Hispano En La Internet

No es un secreto que el mercado hispano en los estado unidos se esta expandiendo significativamente. En el 2010 se registraron mas de 50 millones de hispanos y para el 2020 se espera que su población se incremente a mas de 70 millones de habitantes, sin duda alguna la población Hispano Hablante mas grande en el mundo y la que mas gasta tiempo en la internet.

Como su negocio online debe incursionar en este mercado hispano...

Implementing a Successful SEO Strategy Step 4

To maximize your websites online exposure you need to create content, both onsite and offsite, that includes the keywords that you are optimizing for. You will want to make sure that the posts are rich with information and offer value to the sites visitors. Give them a reason to want to stay on your site and to continue coming back. SEO content comes in many forms; your website, blogs, social media sites, wikis, online directories, onl...

Implementing a Successful SEO Strategy Step 3

One step of the SEO puzzle that many companies don’t give enough consideration to is the Targeted Keyword Research : You can make or break an SEO strategy in the very beginning with your keyword targeting.

Most businesses owners think that everyone searches just like they do and as a result, they tend to use industry jargon as search terms. Although these terms should be a part of the strategy, they should not be the only...

Implementing a Successful SEO Strategy Step 2

They just dive head first into the campaign implementation. A crucial step to an effective SEO strategy is to first define your target audience and then craft your strategy to create a user friendly and engaging experience for them. This may take more time than you would like, but a little extra work in the beginning, goes a long way for the longevity and success of the campaign.

Remember, the search engines are all about...

Implementing a Successful SEO Strategy Step 1

An SEO strategy should contain no unnecessary components. Each step is critical to understanding SEO and this is only the tip of the iceberg. SEO is an ongoing process that is constantly changing. Just when you think you have it all figured out, Google changes the algorithm and you find yourself struggling to keep your head above the water.

One of the first steps to take is to Create a user friendly and aesthetically pleas...

New Factors In Ecommerce

The visuals need to be appealing enough to evoke emotions and entice the consumers to complete the transaction. Did you know that 80% of shoppers place color as a primary reason for why they buy a particular product.

Color has a unique ability to captivate shoppers and change their shopping behaviors. And 42% of online shoppers base their opinion of a website on the overall design alone. Studies show that 52% of shoppers...

The Growth Of Mobile Commerce

Mobile commerce growth is set to quintuple over the next five years, resulting in $31 billion worth of annual sales by 2016. Research has shown that web retailers could increase consumer engagement by as much as 85% with a mobile-specific website.

Consider this, There are 3x more smart phones being activated every minute around the world than there are babies being born. Now if that isn’t reason enough to have a mobile st...

Why You Cannot Afford To Ignore SEO

One question that every marketing executive should be asking is; How do you make sure that your business is among the top choices that Google serves up to its billions of searchers? The answer is simple, but the process is complex; Implement a comprehensive SEO strategy!

The top search engines main objective, aside from making money selling PPC ads, is to create the best possible user experience by ensuring that people are...

2012 State Of SEO

SEO is a dynamic puzzle with many different pieces working together in unison. No one piece alone is enough to achieve or maintain first page rankings. A comprehensive SEO campaign should contain components of each piece of the puzzle ranging from quality inbound links, to unique content, social media, online videos, press releases, articles, consumer reviews, blogs, or any other online collaborative media for marketing, sales, public r...

Ecommerce Growth Skyrockets

In this day and age, there is no reason why every single brick and mortar business shouldn’t have an Ecommerce website enabling them to open their doors not only to the local community but also to the entire world. In order to succeed in sales, both online and offline, businesses need to develop and leverage a tactful Ecommerce strategy. Retail therapy is no longer an in store only adventure as the convenience of online shopping is uns...

Managing Your Online Reputation Part 3

Did you know that over 35% of internet users say that they worry about how much information is available about them online? This is with good reason as well. One company that was surveyed reports that they were losing 2.5 million dollars each year due to reputation attacks online.

Here are a few steps to take to mitigate the risks and restore your businesses clean reputation.

Managing Your Online Reputation Part 2

Your digital life can often mirror your success. It's Kind of scary if you think about it! A good online reputation can win you business, promotions, a new job, and respect. Don’t let someone else create your digital reputation; Create your own. Here are a few steps that you should take to be proactive with your online reputation;

Go Ego surfing; Google your name and your businesses name. What comes up? Do you like what is b...

Managing Your Online Reputation Part 1

Your online reputation is not just what you put up online. It is how you do, where you put it , and when you do it. It can also be impacted by what others say about you. Whether you like it or not, the Internet has a far greater reach than small town gossip.

This applies to both people and businesses alike. Word of Mouth is often the most desirable form of marketing a business can have, unless it’s negative. Unfortunatel...

The Hispanic Market and Online Advertising

The internet has become an increasingly important tool to penetrate this rapidly growing market segment, and there is only upside growth potential for businesses that tap into this opportunity with Spanish language targetd online campaigns. Over 60% of Hispanics have easy access to the Internet either from home, work, mobile devices or Ipads. Internet caffes are also widely used by the Hispanic population.

For business...

Social Search

The impact that social signals have on the overall search algorithm is continuing to increase as search becomes more personalized. Large amounts of social shares indicate that a mass amount of people not only found what they were looking for on your site, but also liked your site enough to share it with others.

It also shows the search engines and the sites visitors that your site is active, your site is current and that ...

Welcome To Vayu Media Facebook Page

To ensure that you and your company are able to maintain a competitive edge in the digital landscape, like our page. Everyday you will find links to the latest in the web marketing along with tips that you can implement now for increase ROI and client engagement. Let us help you navigate the complex waters of SEO, Social Media, Online PR, Pay Per Click, Reputation Management and everything that is web marketing....

Facebook Pages For Client Engagement

Social Signals are something nearly on the radar for many businesses, bottom line is that marketers have recognized the future of search is already here can gain a significant competitive benefits. Whatever eight hundred million active users, Facebook page is a great place to start your businesses social media. ...

Viral Video Marketing

The power of viral videos is exponential, but unfortunately no one knows that will go viral and what will not. Viral content needs to be quality Content it either needs to be passionate well-written, eloquent or hilarious to go viral.

Once you have created your video to facilitate the redistribution video, you must to make sure to put it on your website, all your video channels and social media pages. Don’t forget to add p...

Yelicsa Corredor habló a la Comunidad Hispana a través del Programa “Nuestra Georgia“

Yelicsa Corredor Manager de Mercado Hispano invitada al programa de “Nuestra Georgia” Univisión Atlanta, con Mariela Romero presentadora y conductor del mismo. Yelicsa Corredor dio algunos tips a la comunidad Hispana para ahorrar dinero y tener descuentos en el día de acción de gracias en los Estados Unidos, usando como herramienta fundamental el internet.

Groupon, Shermans Travel, Scout Mob fueron algunos de los sitios ...

Behind The Scenes Univision Interview

Yelicsa Corredor spoke to the Hispanic Community in “Nuestra Georgia” Univision Tv Program. She presented to the Hispanic community the benefits of working in the Internet Marketing Industry and the opportunities Hispanic marketing offers. Vayu Media enjoyed the Univision TV feature and that the company could share some interesting trends and strategies with the Hispanic community. ...

LinkedIn Professional Networking & Business Development

Tara Williams spoke to the Society For Marketing Professional Services Atlanta. She explained several advantages of having a profile on LinkedIn. The opportunities to strengthen relationships and develop new business are there for the taking.

Linked in is the third most used social network after Facebook and Twitter, however, it has developed a great niche as a network for professionals and adults. The opportunities to k...

Tara Williams Discusses Social Media Monitoring

Tara Williams spoke to the Society For Marketing Professional Services Atlanta. She explained the best social media tools for monitoring your own business and as well monitoring the competition. She focused specifically on the Social Mention Tool. She presented the easiest and most useful tools for business owners to take advantage of.

Social Mention is a social media search and analysis platform that aggregates user gener...

Tara Williams Discusses Google Search Techniques

Tara Williams spoke to the Society For Marketing Professional Services Atlanta. She explained the best Google search techniques that any user can follow to find the most relevant data on the internet. She mentioned different useful techniques such as Title Search, Domain Search, Link Search, Host Search, URL Search, and explained them in detail.

Google offers several search types to find the best results and many people...

Jennifer Dunphy Interview with Tino Mantella President of TAG

Jennifer Dunphy was interviewed by Tino Mantella President of Technology Association of Georgia. Jennifer and Tino discussed the importance of social media marketing and latest internet marketing strategies that are applicable to the Georgia technology community. What can technology companies do to grow their business with the help of all online channels? It is critical for technology companies to develop appropriate strategies and we...

Jennifer Dunphy & Scott Williford Discuss Quality Video Content In Internet Marketing II (SEO Atlanta)

Second part of the Jennifer Dunphy interview with Scott Williford, CEO vLink Solutions about the importance of quality content on the web.

It is necessary to provide good and relevant content to support a successful internet marketing strategy. Quality website content including video content maybe key, however, off-site content should not be neglected. Business owners should pay attention to quality press releases, vide...

Jennifer Dunphy & Scott Williford Discuss Quality Video Content In Internet Marketing

Jennifer Dunphy interview with Scott Williford, CEO vLink discuss why search engine marketing is important and what makes up some of the pieces of a successful search engine optimization strategy. We hear about quality content but what is content in internet marketing and what makes it relevant? Why is video content important?...

Konrad Rzasa and Scott Williford Discuss Growth Of Vayu Media

Konrad Rzasa CEO of Vayu Media and Scott Williford CEO of vLink Solutions discuss how a company can grow during tough economic times and the company values that make it possible. Konrad mentioned the important role of Vayu Media’s talented team which understands what drives their clients’ or partners’ business. The teams not only understand marketing techniques but they understand what ultimately drives a return on investment. ...

Who Is Vayu Media? Clients, Team, Community

Vayu Media's objective is to help our clients to grow their businesses. How do we do this? We try to keep it simple. We focus on our clients ROI objectives, we surround ourselves with a talented team, and we reach out the community. Keeping in mind these 3 Pillars of our business allows us to be successful and deliver results. 3 pillars of Vayu Media’s Success: Clients, Team, and Community.

Vayu Media has developed an ...

Jennifer Dunphy Introduces Vayu Media

Over the past few years there has been a paradigm shift in the marketing landscape. These days, consistent online visibility and brand engagement are key to outpacing the competition… With the rapidly evolving online landscape, it is critical for businesses to take a proactive approach to managing and enhancing their online presence. But with so many options, so little time, and a lack of bandwidth, this can be a daunting task for many ...

Konrad Rzasa CEO of Vayu Media Discusses 3 Pillars Of Vayu Media’s Success

What has made Vayu Media successful? It boils down to the core 3 Pillars of our organization. These 3 Pillars have allowed us to become internet marketing market leaders.

1. Results: We have been able to achieve great results for our clients. The following factors drive these results:
a. We are fully vested in the success of our clients an...

The Importance Of Quality Content In Online Marketing And SEO

Why is quality content so critical when it comes to online marketing and SEO?

By Jennifer Dunphy, VP Marketing Vayu Media.

People often ask me why is content so critical when it comes to online marketing and SEO? The answer is really quite simple: Content is not just important…Content is King. The major search engines main objective is to deliver the most relevant data and to provide the best possible user exp...

Mobile Device Website Optimization

Jennifer Dunphy of Vayu Media discusses the importance of Mobile Device Optimization and the impact it could have on your business. Mobile search is exploding and cannot be ignored.

• Over the past year we have seen mobile search queries in the U.S. increase 4 times over & this is only projected to continue increasing in the years to come. There are actually 3 times more smart phones bein...

Hispanic Seo Opportunity For Your Business |Hispanic Community and Its Impact On Business

Yelicsa Corredor discusses the significance of the growing Hispanic population in the United States and the impact it could have on American companies. Companies that choose to optimize for this growing niche market can position themselves as the leaders in the Hispanic community. Hispanic SEO or Spanish SEO plays an important part in this marketing strategy.

Hispanic and Latino populations are experiencing significant grow...

SEO Hispano en los Estados Unidos Español - Vayu Media Atlanta SEO Company Yelicsa Corredor

Yelicsa Corredor habla en el episodio de Minuto de Internet Marketing de Vayu Media acerca del SEO hispano en los Estados Unidos una potencial demanda debido a su crecimiento demográfico y a su alta representación en el poder adquisitivo.

Sabias que la población Hispana en los estados Unidos es de 46.9 millones ?

Sabias que el el 90 % de la poblacion hispana tiene acceso a una computadora con inter...

Socialization of Search | Social Signals Impact On Business

Jennifer Dunphy discusses the impact of social signals on search engine results, social media optimization and your business' bottom line.

Jennifer Dunphy discusses the significant value that Google and Bing are giving to the social media signals and their current and future impact on search engine rankings and optimization. Google and Bing confirmed that social signals and the social authority of a user are considered in ...

Top B2B Keyword Selection Mistakes

Al Loise of Vayu Media discusses the top keyword selection mistakes that B2B companies make in this Vayu Media Internet Marketing Minute Episode.

It is critical for B2B companies to develop the proper keyword selection strategy prior to the campaign execution. Many factors will impact the ultimate ROI of the campaign and mistakes early on can impact the profitability of the company’s investment months or years down the road....