21
Mar
2013
Many businesses we meet with are frustrated at the costs involved with Google Adwords and paid search. One thing many often forget is the click through rate a PPC ad typically will receive. A well written PPC ad with a compelling call to action may only receive a click through rate of 1.5-4%. This number refers to the percentage that you ad is clicked and viewed by the user when it appears. Keep in mind that relatively few businesses have the budget levels necessary for their search ad to appear every time a relevant term is searched.
