A recent comScore study showed websites that contain videos hold a viewer's attention two minutes longer than sites without video content .The fact that your website can hold your viewer's attention is a big thumbs up. Another recent study, from aimClear, states that videos in universal search results have a 41% higher click-through rate than plain-text results. That's a figure that I can get behind.
It is no secret that SEO is essentially one giant puzzle with numerous moving pieces, but with universal search, videos offer businesses one more way to get heightened exposure in the search engines. According to a Forrester research study, having a good online video marketing strategy can actually increase your likelihood of achieving first page Google rankings by up to 53 times. For as popular as online videos have become, video marketing is widely underused by businesses.
