Ecommerce Growth Skyrockets

In this day and age, there is no reason why every single brick and mortar business shouldn't have an Ecommerce website enabling them to open their doors not only to the local community but also to the entire world. In order to succeed in sales, both online and offline, businesses need to develop and leverage a tactful Ecommerce strategy. Retail therapy is no longer an in store only adventure as the convenience of online shopping is unsurpassed. Over 83% of consumers in North America have shopped online. Even more important is that Ecommerce sales are growing by more than 10% each year and according to Forrester Research, and are projected to reach 278 billion dollars in revenue by 2015. With numbers like that, businesses can't afford to miss out on the opportunity to capitalize on this rapidly expanding market. Most businesses new to the Ecommerce game may wonder what role their website plays in driving sales to their physical retail store, But the important factor to consider is: What do consumers do online prior to making a purchase and how can businesses leverage that information to better reach them during key stages of their decision making process? This will not only drive more in store purchases, but it will also drive Ecommerce purchases. Even brick-and-mortar businesses can leverage their web presence for greater sales.