To insure that you are including solutions based keywords in your SEO strategy, here are just a few things to consider before selecting your final keywords to optimize for. What is your company's expertise?...
What types of problems do your products/services solve?
How do your clients view what you do?
What is a catalyst for someone to search for your types of products /services?
What do you most want to be known for?
Who is your ideal customer and why?
What types of customers are not a good fit for you?
What products or services are more profitable?
What keywords are currently converting best?
What aspect of your business do you enjoy the most?
What is the relative difference of cost to achieve rankings for the types of keywords under consideration?
What is your lifetime average profit per new acquired client/customer?
