Analytics will allow you to estimate your traffic participation for each keyword once it achieves low, mid, and high first page rankings. Your website analytics should also provide you with a good rough estimate of conversion to leads or sales. The hard numbers combined with the knowledge of the client's business allows us to guide and consult our clients to take a less emotional approach. Combined with their business profitability information they have the basics to make decisions that are based more on logic than emotions and we help them thru this process. Once this approach is understood by the business owner our discussions become more aligned and effective.