06
Dic
2012
The final keyword selection is up to each business. Therefore their insight and intuition is extremely important in and SEO agency's research and analysis process. However, as industry experts, it is the agency's job to perform the proper keyword analysis and suggest to their clients the keywords and phrases that will be most likely to help them achieve the highest return on their investment. When selecting targeted keywords the necessary analysis that is required is from the mechanical standpoint which is not merely looking at the search volume, but also at the strength and authority of the website as it relates to each keyword, the overall competitive landscape and the likelihood of the client's website ranking for a specific keyword.
