An SEO strategy should contain no unnecessary components. Each step is critical to understanding SEO and this is only the tip of the iceberg. SEO is an ongoing process that is constantly changing. Just when you think you have it all figured out, Google changes the algorithm and you find yourself struggling to keep your head above the water.
One of the first steps to take is to Create a user friendly and aesthetically pleasing website. Bottom line, it does not matter if your website is ranked number one for every imaginable keyword phrase that you want to rank for; if your website is difficult to navigate or has an outdated appearance, you are going to have an extremely difficult time achieving conversions. You need to make it easy for people to do business with you. It all boils down to creating a pleasant visitor experience. You'll also want to make sure that you do not forget to include a detailed site map along with all of the proper onsite optimization and meta data so that the search engines can easily find and index your website. If you do this, you will be one step closer to achieving favorable positioning in the search results.
