Al Loise of Vayu Media discusses the top keyword selection mistakes that B2B companies make in this Vayu Media Internet Marketing Minute Episode. It is critical for B2B companies to develop the proper keyword selection strategy prior to the campaign execution. Many factors will impact the ultimate ROI of the campaign and mistakes early on can impact the profitability of the company's investment months or years down the road. Al Loise addresses some of the top keyword selection mistakes that B2B companies make.