To maximize your websites online exposure you need to create content, both onsite and offsite, that includes the keywords that you are optimizing for. You will want to make sure that the posts are rich with information and offer value to the sites visitors. Give them a reason to want to stay on your site and to continue coming back. SEO content comes in many forms; your website, blogs, social media sites, wikis, online directories, online videos, images, press releases, articles, etc.
The opportunities are numerous. One of the easiest ways to get started is with a company blog. If you're not sure what to write, begin with a list of frequently asked questions and answers. Each Q & A can become a blog post. The next thing you will want to do is devise a social media strategy.
