Mobile commerce growth is set to quintuple over the next five years, resulting in $31 billion worth of annual sales by 2016. Research has shown that web retailers could increase consumer engagement by as much as 85% with a mobile-specific website.
Consider this, There are 3x more smart phones being activated every minute around the world than there are babies being born. Now if that isn't reason enough to have a mobile strategy, I don't know what is. Mobile commerce solutions could see a shift from apps to mobile sites, as statistics show that shoppers prefer mobile sites vs. apps.
As with traditional Ecommerce websites, the ease of navigation and the speed of a mobile site is crucial. 58% of mobile phone users expect mobile sites to load as quickly, or faster than desktop sites and 38% of users are willing to wait only 30 seconds or less to complete a simple transaction. Mobile users expect quick and consistent transactions every time. The only question is, will they get this from your business?
