21
Mar
2013
These days, we have consumers rapidly jumping between online channels – “checking in” on their iPhones, scouring their social networks, via their iPads, for product information and discounts , and sourcing local information and reviews from a nifty new application . Now content is on more platforms, in more formats and account for more contexts. More and more people are surfing the web via their I-Pads, tablets, mobile applications and mobile phones, with each offering different results not only between one another, but also with desktops. So much so, that by 2014 mobile internet usage is projected to overtake desktop internet usage.
