Your online reputation is not just what you put up online. It is how you do, where you put it , and when you do it. It can also be impacted by what others say about you. Whether you like it or not, the Internet has a far greater reach than small town gossip.
This applies to both people and businesses alike. Word of Mouth is often the most desirable form of marketing a business can have, unless it's negative. Unfortunately, bad word of mouth spreads like a wildfire, and people are more likely to post a negative experience with your business than a positive one. They will often put things online that they would never say in person.
It's easy for people to hide behind their computers. The Internet is Word of mouth on digital steroids. The only question is, do you know what s being said about you and your business? And even more importantly, what are you doing to manage the conversation?
