What are other sites saying about your website by how they link to you? So rather than having a link that says Vayu Media, I would prefer a link that says Atlanta SEO Company. You want the anchor text to be keywords that are relevant to your site rather than your business name. Then Google will associate you with the things that you do, not just who you are.
You will also want to make sure that you are attracting relevant, high quality websites to link to your site. Linking with low quality or spammy sites can actually hurt your website rankings. A great way to facilitate the link building process is by utilizing social networks like Facebook, Twitter and Google+.
Write a captivating blog post, share it on the social networks and let the linking fest begin. Guest blogging on authority industry sites is another great strategy to generate quality inbound links. Establish yourself as an industry expert and the links will follow.
