19
Mar
2012
The impact that social signals have on the overall search algorithm is continuing to increase as search becomes more personalized. Large amounts of social shares indicate that a mass amount of people not only found what they were looking for on your site, but also liked your site enough to share it with others.
It also shows the search engines and the sites visitors that your site is active, your site is current and that your site is invested in the needs of your audience.
