With the way consumers research and book their travel accommodations constantly changing, it can be a daunting task for hoteliers to find the proper channels to reach their targeted audience, let alone engage them. While there may not be a silver bullet solution that will keep you booked throughout the seasons, there are strategies that can be implemented that will generate more bookings and increase your profits. SEO can make or break the hotel and travel industry. Although this is a bold statement, when put into the proper context, it hits the nail on the head.