Pinterest is not only a great visual representation for your business; it also has the extra bonus of having SEO value. Other large social media sites-Facebook, Wikipedia, etc. Started out utilizing Follow links, but eventually implemented No-Follows in an effort to deter spamming. Pinterest's current setup of follow links provides legitimate SEO value to pinners.

According to comScore, In September of 2011, 74 percent of the user base on Pinterest was female and only 25 percent of the user base was male.

Fast forward to March 2012, the numbers are starting to shift to a more balanced gender viewership, with 65 percent of the base being female, and 35 percent of the base being male. Hell, even the President is on Pinterest.

The fact is that Pinning is Winning. Pinterest is becoming a major social medium to consider adding to your digital strategy. Creating interesting and creative images to share with others is the key to success.