29
May
2013
In addition to social media, travel search engines, booking engines, and review sites offer tremendous value to your hotels SEO strategy, while simultaneously leveraging the social integration factor. Not only do they drive qualified traffic to your website, and business to your hotel, but more importantly they can help to protect your brand. It is not enough to simply receive good reviews on sites like TripAdvisor, Expedia, Hotels.com, and Yelp, you need to be part of the conversation.