We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy. This year, the number of consumers viewing videos online is predicted to reach 169.3 million in the U.S. alone. With numbers that significant, what marketer would argue against the tremendous opportunity video can offer to enhance online presence search rankings?
Grab it while you can
The "video" search is far less competitive than the "everything" search on Google, yet most marketers are ignoring this opportunity to jump ahead in the search results by implementing an online video strategy.