How Video Marketing Powers SEO Part 2

18 Jan 2013

To be successful with your online video initiatives, and make the most of the SEO benefits, you will want to inundate the web with your videos. Having your videos on your website is just step one to improving your search rankings.

There are numerous outlets for you to take advantage of. YouTube is considered to be the third largest cornerstone of social media strategies for larger companies with 42% or respondents saying that YouTube was in the top three of their priorities for social media execution. In addition to being among the top three social media outlets, YouTube is regularly ranked among the top three most visited websites online in the U.S. overall. Although YouTube is the mac daddy of online video viewership, with more than 4 billion videos being viewed daily and over one hour of video being uploaded every second, there are still other outlets that you should distribute your video to as well.

YouTube should be your first stop, but make sure to include other video and social sites such as Facebook, Vimeo, Metcafe, DailyMotion, Google+, LinkedIn, and other similar sites to heighten the exposure and linking potential for your video. Make sure to properly title and tag the videos, as well as enable features that make your video easy to share before posting to all of your outlets.