The value of internet business is at a level where powerful commercial interests are protecting their assets. Facebook is protecting their user data and not sharing with Google by actively preventing Google from crawling most of its content. Twitter no longer allows Google to have their tweets searched in real time. Even traditional media is stepping up their fight to protect their content. Many notable print magazines and newspapers, such as The New York Times, will only share a selection of the printed articles online thus enticing readers to buy the printed magazine or subscribe online to get the full article. In a nutshell, Facebook wants their users to view the web through Facebook glasses, Twitter want their users to view the web through Twitter glasses and so on and so forth the cycle goes. Of course, there are very good reasons why Facebook and Twitter don’t want to share with Google.