Site Retargeting has emerged as a very effective way to put your message in front of consumers who have already shown an interest in your product or service. On average, only 2% of site visitors convert on their first visit to a website. Site retargeting is a tool to improve your conversions.

The key point here is that you are not reaching new customers but are marketing to customers that have been to your site previously but who failed to convert. When a potential customer arrives to your site, they are tracked by a cookie before they leave. This cookie allows retargeting companies to bring the user back to your site after they've left by showing the user display ads while they navigate across other sites.

According to comScore, In September of 2011, 74 percent of the user base on Pinterest was female and only 25 percent of the user base was male.

Fast forward to March 2012, the numbers are starting to shift to a more balanced gender viewership, with 65 percent of the base being female, and 35 percent of the base being male. Hell, even the President is on Pinterest.

The fact is that Pinning is Winning. Pinterest is becoming a major social medium to consider adding to your digital strategy. Creating interesting and creative images to share with others is the key to success.