99.5% of Internet press releases and articles aren’t optimized for the Web, according to a recent DMNews article. So what is the secret to being one of the .5%?
99.5% of Internet press releases and articles aren’t optimized for the Web, according to a recent DMNews article. So what is the secret to being one of the .5%?
As the nature of the media has evolved, so has the public relations industry. In today’s world optimized press releases and articles are part of an integrated marketing and sales strategy. Once dedicated solely to the media, professionals are tasked with incorporating SEO press release distribution techniques into their writing style.
Consumers and journalists are increasingly going online to find news and information about products and services. As online press release and article distribution has become more common to reach these multiple audiences these content must evolve in order to remain relevant, interesting and profitable.
SEO press release submission is designed to help your news stand out amid all of the cyber clutter and increase your online presence. By incorporating a few simple techniques, press releases will become a powerful tool to help make certain that your news is visible to search engines and easily accessible to the consumers and journalists who are actively searching for it. Please visit our Search Engine Optimization page for more information about it.
In recent studies from the Pew Internet & American Life Project, the influence and power the Internet holds over consumers is evident:
Through online services press releases and articles are becoming increasingly useful in keeping the company in organic search results and enhancing the success of the online marketing team. In some cases, these services are able to direct potential buyers to an actionable page where they can request a demo, more information or simply buy the product being offered. With coordination, articles and press releases can now enhance the effectiveness of company messaging, driving customers to the organization’s website and, ultimately, leading to an increase in sales and revenue.
Search engines such as Google, Yahoo! and Bing are the principal channels by which most Internet searchers find news and information on products and services, so it is vital that your news is easily accessible on these sites. SEO infused press releases and articles are a decisive way to increase your company’s web presence and brand visibility by making it easy for those search engines to find you.
With so many eyes on the Internet every day looking for information, public relations can help you leverage that power to directly reach your potential buyers. The effect of a successful PR campaign on the company can be seen in the impact on both awareness and sales. The right PR campaign results not only in publicity for the company but also supports all the organization’s marketing efforts to drive potential buyers back to your website and create new sales opportunities.
Proper press release distribution services along SEO techniques can turn your press releases into a cost-effective solution to drive traffic to your website and increase revenue.
Optimized press releases and articles rank higher in search results and have longer life spans on the Web. When relevant keywords are incorporated in the correct frequency and placement throughout the text, consumers and journalists are able to immediately retrieve your news and information based on their keyword searches.
This will be translated in increasing effectiveness of your marketing campaign, and increase in sales. Vayu Media offers the best Atlanta Press Release Service, let us prove it.
For a free resource or a consultation
Whether you are in need of an online PR strategy to communicate with the media, or simply to enhance the visibility of your brand, Vayu Media has you covered.
