Why You Cannot Afford To Ignore SEO

One question that every marketing executive should be asking is; How do you make sure that your business is among the top choices that Google serves up to its billions of searchers? The answer is simple, but the process is complex; Implement a comprehensive SEO strategy! The top search engines main objective, aside from making money selling PPC ads, is to create the best possible user experience by ensuring that people are finding high quality, relevant, and unique content. The best way to deliver high quality content is to create a website that is truly an authority in what you do coupled with a consistent and comprehensive SEO strategy. A successful SEO strategy needs to not only be content rich, but relevant, unique, and diversified. It should integrate many different types of content from a fantastic website, to creative videos, and images, informative press releases, blogs and social posts. SEO is a science and an art. It is an extremely dynamic and an ongoing process with numerous pieces to the SEO puzzle. Just when you think you have it all figured out, something new comes along! Consumers are spending billions of dollars online each year and to score your fair share of the profits, you need to get you business into the game of SEO and inbound online marketing! Is SEO in your marketing budget this year?