The visuals need to be appealing enough to evoke emotions and entice the consumers to complete the transaction. Did you know that 80% of shoppers place color as a primary reason for why they buy a particular product.
Color has a unique ability to captivate shoppers and change their shopping behaviors. And 42% of online shoppers base their opinion of a website on the overall design alone. Studies show that 52% of shoppers are not likely to return to a site with poor aesthetics.
The speed of your website is critical as well. Having a website that runs even 5 seconds slower than your competitors website could be the difference in closing a sale or losing the sale to your competitor. 64% of online shoppers have stated that they have abandoned an Ecommerce shopping cart because of a slow website.
Ecommerce success metrics should not be solely measured by conversions rates and average order value, but engagement frequency, duration, and quality as well. So, if you are going to invest in an Ecommerce website for your business, you want to make sure that you can not only get consumers to your site, but keep them there and have them complete the buying process.
Engagement Matters Most In Digital Commerce, whether it is traditional Ecommerce, F-commerce, or M-commerce. Your main objective should be to create a seamless customer experience. In 2012 U.S. retail Ecommerce sales are projected to ring is at 209 billion dollars, this is an opportunity that you do not want to miss out on!
