Why is quality content so critical when it comes to online marketing and SEO?
By Jennifer Dunphy, VP Marketing Vayu Media.
People often ask me why is content so critical when it comes to online marketing and SEO? The answer is really quite simple: Content is not just important: Content is King. The major search engines main objective is to deliver the most relevant data and to provide the best possible user experience. What better way to do this than to award higher visibility in the search engines to the websites with high quality and relevant content. 76% of marketers who have strategic SEO campaigns in place invest in content creation. Take the Brand Effect into consideration; Branding tells a story and stories rely on content. It's not just a coincidence that 50% of consumers are more likely to click on a search result if the brand appears multiple times on the search results page. It is good branding created by good content!
It is a fact that quality content will convert visitors of all kinds. And with figures as high as 61% of consumers claiming that they are more likely to purchase goods from businesses that offer custom content, marketers are diving in head first. As a matter of fact, marketers are investing $12.5 billion dollars to create online content each year. However they need to remember that to get the best bang for their buck, they will need to properly optimize and distribute their content to all of the channels available to them. These channels include, but are not limited to social media, blogs, press releases, articles, videos, banner ads, text ads, whitepapers, online directories. This list goes on. So, next time you share a piece of content online, consider this; 27 million pieces of online content are shared daily, if you want yours to be seen: make it worthwhile.
For more information on how to create valuable content for your business visit us online at VayuMedia.com, Like us on http://www.Facebook.com/AtlantaSEOServices and follow us at our Twitter handle @VayuMedia.
