A Web Divided Search Engine Fragmentation

17 Apr 2013

There are also dozens of small search engines that make up the remaining 2% of the search market share. Although Google is the most popular search engine worldwide, in some areas local competitors are dominant. Baidu is the most commonly used search engine in China , while Yandex is the dominant search leader in Russia. Aside from the everyday, everything search engines, the fragmentation goes further, reaching to the specialty search engines; travel search engines such as Kayak, Expedia and Orbitz.