Jennifer Dunphy of Vayu Media discusses the importance of Mobile Device Optimization and the impact it could have on your business. Mobile search is exploding and cannot be ignored.
• Over the past year we have seen mobile search queries in the U.S. increase 4 times over & this is only projected to continue increasing in the years to come. There are actually 3 times more smart phones being activated every minute around the world than there are babies are being born
• With such significant increases in mobile search queries, it is hard to believe that 79% of large online advertisers do not have a mobile optimized website. Having a mobile optimized website becomes increasingly more important as online shoppers have stated that they expect mobile websites to load as quickly or even faster than desktop sites.
• When deciding whether or not to make your businesses website mobile friendly, there are a few important factors to consider.
- Research has shown that web retailers could increase consumer engagement by 85% with a mobile specific website
- Furthermore, 51% of consumers are more likely to purchase from retailers that have mobile specific websites
• Another important factor to consider is that consumers prefer mobile websites vs. mobile apps that they have to download to their phones.
- 79% of mobile device users stated that they prefer mobile websites for reading & writing reviews
- 58% prefer mobile websites as opposed to apps for watching videos
- 81% prefer mobile websites for researching prices AND
- 64% prefer mobile websites for learning about business features such as their address & contact info.
• So now that you know that you need to be thinking about creating a mobile optimized website, you?ll want to make sure to remember these 5 key factors
- Keep it Simple- make it easy to read and navigate
- Design for Thumbs, not fingertips - make sure that the navigation is easy to hit with your thumbs without clicking on the wrong page by accident
- Prioritize your content - Make sure that your most valuable content & message is the first thing that the visitor will see
- Take advantage of unique mobile features such as 'click to call' or display content based on the user's location AND
- Make It as easy as possible for your mobile site visitor to take action & shorten the conversion process
• Last but not least, you need to make sure that you have taken all of the appropriate steps to optimize your mobile website and then you will be ready to take advantage of all the new business opportunities that are out there waiting for you on the world wide web.
• Thanks for joining me today. I hope that you found today's internet marketing minute to be valuable. Stay tuned for future episodes
