The Benefit Of Using Pinterest

The social site touts a more mature average audience, ranging from 25-44, which is ideal for marketers. Not only do they have more disposable income, but they are also busier than ever with their attention being pulled into many different directions, and Pinterest plays well with the time challenged professional. Nearly 30% of Pinterests 1.5 million daily users have a household income above $100,000 . Pinterest is also seeing a significant increase in users aged 45-54. Not only does Pinterest continue to grow in overall user volume, but is also expanding globally, increasing the exposure for anyone that is using the social network.