Some websites draw a lot of traffic and others push traffic away. It’s important to learn how to put together a search engine friendly web design, so that yours is the one who draws them in. There are a lot of different components that have to do with the effectiveness of a website and whether it will be search engine friendly. But there are three key components you don’t want to forget – copy content, keyword usage, and graphics. As you’re learning about these key components keep in mind that getting a high ranking means nothing unless your users are happy.
People connect to the Internet to get information. They want to perform a quick search, which results in the information popping up onto the screen in front of them. People don’t want to have to jump through hoops to get to the content. They want it readily available. They also want relevant, helpful information and they want to be able to read it quickly. When searchers come upon your website, you want to draw them in. Stuffing your pages with too many words or fluff will turn them away, and with the click of a mouse, they’ve left your website. Give consumers what they want and they’ll visit your site. But make sure as you write this quality content, that you include the relevant keywords to boost your rankings. To make sure you have a search engine friendly web design, keep your content short and sweet.
Despite how cute and sparkly they may be, a search engine friendly web design is not one that has a lot of large graphics. First, many search engine spiders won’t recognize the graphics. They’re looking for content (keyword- rich content). This is why you should only include a few small graphics if needed. The majority of your website should be well-written, useful information. This will keep your website visible to search engines, but users will also be inclined to stay on your page when it loads easily, and has the information they really want.
