The SEO Puzzle | How does Search Engine Optimization Work?

On Page Factors

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Quality Content: The key to a successful website is unique and relevant content
Keyword Research: Analyze and choose the appropriate keywords for your site.
Keyword Usage: Do your website pages use the words & phrases you want to be found for?
Keyword Density: Proper saturation of keywords being optimized for
Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited
Freshness of Content- Revise and Refresh content often

Crawlability
URL Structure
Meta Tags: use the proper description for all pages
Title Tags: use a unique and relevant title for each page
H1: use relevant and structured headings throughout the website
IMG: make use of alt description tags for images
SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Google does not rank websites, they rank pages.

Social Sentiment
Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users
Facebook Shares- How often are your posts shared?
Google+ Plus 1's : Google says it is working on using +1's as ranking signals
Twitter Followers : Tweets help Google index content faster
Twitter ReTweets – How often are your posts retweeted?
YouTube

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